Research and Intelligence

What funders are saying. What it means.

Reports, briefings and notes from the conversations we have with the people deciding where philanthropic capital lands.

Virginia Simpson Virginia Simpson

The perception gap that costs fundraisers

Most funding barriers are perception problems, not performance problems. What 322 confidential interviews and the commercial sectors that solved this decades ago tell us about why your strategy is probably built on the wrong information and what to do about it before strategy season.

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