about signalwork
What we do and why it matters.
SignalWork is a strategic advisory that helps mission-driven organisations understand how they are perceived by the people who fund them and turn that intelligence into action.
We work across three areas: funder perception intelligence, income strategy, and the knowledge architecture and AI workflows that sustain both. Our engagements begin with the intelligence that leadership teams cannot access using the information they already have.
We build systems that hold and strategies that compound, without us in the room.
who we are
The Principals
Virginia Simpson
Founder
500+ confidential funder interviews. Clients from the Tony Blair Institute to a $800+ million impact fund. We find out whether it's a perception problem or a performance one - before you spend on the wrong fix.
Gbolahan Faleye
Founding Strategic Partner
Gbolahan is a senior executive and experienced NED in the NfP sector. He leads teams and works with the world’s most innovative stakeholders across business, philanthropy and government to deploy millions of dollars, to deliver impact at scale.
Kuziva Huni
More than USD 500 million in philanthropic and catalytic investment mobilised through funding strategy and blended finance work across African markets, from South Africa's Presidential Youth Employment Initiative to the Mastercard Foundation's Young Africa Works programme in Ghana.
Strategic Advisor, Climate & Sustainable Finance
Daniel Rogers
Founding Partner
Twenty-five years in global health and international development, specialising in fundraising and resource mobilisation across more than 30 countries.
Technology partners
We work with a select group of specialist technology consultants across AI workflow design, automation and knowledge architecture engagements. Partners are chosen for their depth in Salesforce, Slack, SharePoint and AI APIs. Engaging specialists rather than large consultancies keeps costs proportionate and ensures the person scoping the work is the person doing it.
Associate consultants
We work with a small group of associate consultants across research, communications and analysis on engagements where specific expertise adds value. All are selected for their experience in the mission-driven sector.